Sustainable Surf | Special Project Advisor
Developing organizational strategy for 2030
Overseeing GTM cross-functional alignment
Calculating carbon footprints for partners
Building supply and demand partnerships
Kindhumans | Director of Sustainability
Part of the Founding team to launch a Public Benefit Corporation
Lead BCorp + Climate Neutral Certified + 1% For The Planet Member
Managed GTM to launch 11 cause-benefiting apparel products
Marketplace has donated $250,000+ to cause partners to date
SAVE THE WAVES | Business Development Advisor
Product managed development of Citizen Science Mobile App
Developed corporate partnerships and produced partner content
Climate Candy | Chief Marketing Officer
Developed GTM Strategy and Brand Identify.
Led Customer Discovery while building out the infrastructure, team, systems and process to launch the organization to market
Dark Divide | Campaign Producer
Led the digital and theatrical go-to-market release of the film, partnering with brands and NGOs to promote tune-in messaging during COVID, coordinating virtual screenings and Q+As with the cast.
The Nature Conservancy | Content Producer + Community Engagement Advisor
Produced short form story and participated in executive committee that created a climate-smart conservation action plan for the South Kohala coastal region on the Island of Hawaii
Rapid Ohia Death WORKING GROUP | Digital Communications Consultant
Strategy development for 2018 outreach plan
Created processes and tools to align statewide outreach efforts between multi-sector networks
Co-Produced full length documentary
Changing Tides Foundation | Board Member, Board Secretary
Lead organizational strategy development and budget planning
Creating processes to facilitate team collaboration
Supporting finance and fundraising efforts
GoPro Inc. | Senior Project Manager, Global Lifestyle Events
Spearheaded experiential activations, contributing to GoPro’s revenue growth from $526M to a $12B IPO valuation. Managed 600+ global projects with a $12M annual budget in the Outdoor, Action Sports, and Entertainment verticals. Example: Executed a $1.5M event, generating 91M media impressions and a $4.7M economic impact. Led global product launch experiences in APAC and EMEA markets, driving a 70% YoY increase in international sales. Defined project strategies, goals, and deliverables while collaborating cross-functionally. Appointed to a task force by the CMO and COO to develop the business planning process for the organization.
Red Bull North America | Field Marketing Specialist: Inland Empire, CA
Managed a $4.7M annual budget and 28 field employees, developing and executing a regional marketing strategy that increased market share by 10% points in a key battleground market. Led local marketing efforts, including partnerships, athlete and event activations, public relations, social media, collegiate marketing, and product sampling. Managed external vendors, contractors and agencies while working cross-functionally with on-premise and off-premise sales managers to deliver return on investments for all field marketing programs.