BUILDING BRANDS
SwellMinded makes purpose profitable.
Because profitable organizations have the resources, resilience, and reach to create lasting impact. SwellMinded builds the infrastructure mission-driven organizations need to turn fragmented efforts into the systems that scale impact to drive sustainable growth. For nearly a decade, SwellMinded has worked with leaders and founders who refuse to choose between doing good and doing well.
WAVES
GROWTH
HAPPINESS
SAM BENNETT
FOUNDER + EMBEDDED FRACTIONAL BUILDER
Sam Bennett is a marketing, sustainability, and operations leader who has spent 19 years building brands people believe in, owning the strategy and the execution, first inside two of the most disciplined brand cultures in the industry, then as an independent consultant helping other organizations do the same. He led global lifestyle events for GoPro through the company's run to an $11B market cap, owned a multi-million dollar field marketing budget at Red Bull, and most recently served as Director of Marketing at TentCraft, rebuilding the revenue strategy and go-to-market systems for a $22M brand portfolio.
Sam brings a rare dual perspective: nearly two decades building large-scale, high-visibility brand experiences for consumer audiences, and nearly a decade translating that same discipline into sustainability strategy, certification, and impact-driven systems for mission-driven organizations. In 2016, after witnessing Hawaii's worst coral bleaching event firsthand, he founded SwellMinded to help brands build growth through environmental responsibility as a single strategy.
He currently serves as Chapter Chair of Surfrider Foundation's Northern Michigan chapter and has held board leadership roles with the Great Lakes Business Network, Changing Tides Foundation, and Blue Uprising PAC.